PARSIPPANY, N.J. – When you're sick with cold and flu symptoms, mornings hit harder, and it takes a team to push through to reach greatness. That's why Mucinex Kickstart has launched its new campaign, Kickstart to Greatness, supporting youth hockey, a community very familiar with early wakeups and tough morning practices. The campaign aims to support and highlight the commitments of youth hockey coaches, parents, mentors, and volunteers — who power through early mornings to shape the next generation of hockey stars. Mucinex is part of Reckitt's trusted portfolio of health and wellness brands.
To help kickstart greatness, Mucinex, the N0. 1 most trusted brand among physicians for cough and cold symptoms, has launched NEW Mucinex Kickstart Severe Congestion & Cough. Delivering multi-symptom relief with an instant cooling sensation, this new product helps consumers power through tough mornings even when they're feeling their worst.
To bring this campaign to life, Mucinex Kickstart has partnered with Jack Hughes, forward for the New Jersey Devils. As one of hockey's top young talents, Jack understands the importance of feeling his best for early morning practices and the mentors who helped kickstart his career. "As someone who's had great mentors throughout my journey, I know how important a strong support system can be," said Jack Hughes. "That's why I'm proud to partner with Mucinex Kickstart — a team of products built to relieve cough and cold symptoms and helps me power through my day, just like my coaches always have."
As part of the program, Mucinex Kickstart is teaming up with the USA Hockey Foundation to launch the Kickstart to Greatness Grants Program. This initiative will provide $20,000 in donations to support youth hockey leagues and their mentors by funding equipment, tournament travel, and essential program needs, ensuring that more young athletes have the resources they need to succeed in their athletic careers.
"At Mucinex, innovation is at the core of everything we do, especially when it comes to helping people feel better, faster," said Henry Turgoose, Vice President of Marketing for the Upper Respiratory business at Reckitt. "With the launch of the new Mucinex Kickstart Severe Congestion & Cough, we're expanding our Kickstart portfolio to deliver even more powerful multi-symptom relief, paired with an instant cooling sensation, right when symptoms hit the hardest – in the morning. We're proud to bring that innovation to life this cold and flu season while honoring the people who help kickstart greatness in others."
Available now at your favorite retailer, Mucinex Kickstart is the go-to solution for people who need to feel better fast during cold and flu season. Whether heading to work or warming up for a game, it's made to help consumers overcome symptoms and own their mornings with greatness.
