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SAN FRANCISCO — Health Mart is launching a national radio and digital advertising campaign to attract more patients to its drug stores.
The McKesson Corp. pharmacy franchise said earlier this month that the campaign will target every market with a Health Mart pharmacy — the independent pharmacy network has more than 4,000 stores in all 50 states — and will include television events and advertising, as well as a refreshed Health Mart website.
This month and in October, Health Mart national radio commercials will air during popular shows and major events, such as live NFL Sunday games, “A Better Life with Dr. Sanjay Gupta,” the “Rachael Ray Show,” “Dr. Phil,” “Doug Stephan’s Good Day,” “Delilah,” “Late Night with Jimmy Fallon,” Fox News and Sports, “The Rich Eisen Show,” “Casey Kasem’s American Top 40 Countdown” and “The Crook and Chase Countdown.”
In tandem with the ad campaign, Health Mart will provide stores with turnkey marketing solutions to help them leverage its brand and promote their personalized services. Member pharmacies, too, can leverage corporate-sponsored activities and draw more customers to their stores through local marketing efforts by using custom templates and marketing tools available at Health Mart Marketing Hub. And to help pharmacies implement local marketing plans, the campaign includes access to matching funds and new support options.
Health Mart noted that the campaign highlights what patients consider most when choosing a pharmacy: price, convenience and pharmacists who know their medications.
With the new digital advertising, Health Mart will run ads on relevant online, mobile and social sites to reach potential patients and steer them to Health Mart stores.
