SAN FRANCISCO — Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas.
The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.
With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.
- Available Scents:
- Golden Sunset: Pink pepper and pineapple melt into warm cedar, lavender and santal.
- Tropic Tides: Juniper and sea salt breeze over florals and warm woods.
- Categories Include:
- Aluminum-Free Deodorant (72-hour odor protection)
- Deodorant Spray
- Sulfate-Free Body Wash (24-hour refreshing cleanse)
- Silicone-Free & Sulfate-Free Shampoo and Conditioner
- Key Benefits Include:
- Thoughtfully made with limited ingredients
- Aluminum free, baking soda free, paraben-free, talc free, and dye-free
- Made with plant-based and naturally-derived ingredients and made without parabens, phthalates, sulfated surfactants, or dyes
- Vegan and cruelty-free
- Made with citric acid for pH balance to keep your skin ultra happy
- Dermatologist-tested
- Hero Formula Features:
- Aluminum-free deodorant formulas
- Sulfate-free body wash
- Silicone-free hair care
- Minimal ingredient philosophy
- Thoughtfully selected ingredients designed for everyday use
Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.
“Body care has become a space for self-expression and escape,” said Christopher Talbott, Chief Executive Officer at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target.”
The Native Surf Club Collection is available now at:
- Nativecos.com
- Target stores nationwide and Target.com
- Retail prices vary by category but span from $3-$14
