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WEST HILLS, Calif. — Nature Made announces the launch of clinically studied innovations and new formulations within its Digestive portfolio to deliver a range of probiotic, prebiotic, and fiber supplements for daily gut health support and benefits based on specific wellness needs.
Awareness of the role gut health plays in overall wellness continues to rise and, as consumers remain committed to proactive health and wellness through vitamin and supplement routines, the cultural conversation around probiotics and consumer exploration of the category are growing. However, while more than 70% of U.S. adults consider digestive support to be a key component of health and wellness, nearly 75% experience digestive discomfort at least once a month and approximately 40% aren’t comfortable doing day-to-day activities because of the gut health issues they experience.
Identifying the gap between recognizing the benefits of probiotics and finding options that are effective, enjoyable, and easy to incorporate into daily routines, scientists at Nature Made formulated its newest innovations with carefully selected probiotic strains based on research-backed benefits and prioritized varying strengths, forms, and combinations to support a range of gut health needs.
“Beneficial bacteria like those found in probiotic foods and supplements exist naturally in the gut to promote a balanced and thriving gut microbiome, which benefits gut health, the immune system, and overall well-being, but they require continuous support to reinforce digestive health – especially when common factors like stress, disrupted sleep, or poor nutrition come into play,” says Dr. Susan Hazels Mitmesser, SVP, Chief Science Officer at Pharmavite.
“The gut microbiome is as unique as a fingerprint and it needs to be fed to be healthy, but most don’t get enough necessary nutrients like fiber from food alone and our gut pays the price. Nature Made’s digestive offerings deliver distinctive ingredient recipes that cater to nuanced lifestyle and gut health needs and are scientifically formulated to be gentle enough for everyday use, provide an elevated experience to encourage consistency, and contribute to holistic wellness.”
The assortment includes two newly launched innovations – Nature Made Probiotic + Prebiotic Fiber Gummies, which deliver research-backed probiotic strain Lactospore® and 3 grams of prebiotic fiber† in tasty mixed berry flavored gummies, and Nature Made Probiotics 1 Billion CFU Capsules comprised of the brand’s BB-12® probiotic strain, which is clinically studied and supports a healthy immune system. A new formulation of Nature Made Prebiotic Fiber Gummies, which provides fiber in a way consumers can enjoy while feeding the good bacteria in the gut†, is also joining tried-and-true digestive support staples like Nature Made Prebiotic Fiber Drink Mix Powder, which feeds good bacteria in the digestive system† with a single dissolvable scoop serving, and Nature Made Digestive Probiotics Extra Strength 8 Billion CFU Gummies to help support healthy digestion with 2X the CFUs of other Nature Made® Digestive Probiotics Adult Gummies.
Nature Made’s comprehensive lineup of digestive offerings is available now at NatureMade.com/Collections/Digestion-Supplements, with its newest offerings rolling out to major retailers nationwide in the coming weeks and months.
