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BOHEMIA, N.Y. – Nature’s Truth's Elderberry Gummies have been honored with the Immunity Essentials award from Taste for Life in the Immune Gummies category. This award marks the fourth win for Nature’s Truth from Taste for Life in 2024.
This latest recognition celebrates Nature’s Truth for their ability to take a traditional herb like Sambucus Elderberry, which has been touted for centuries for its herbal benefits and versatility, and offer it in a fun and flavorful way.
“Our Elderberry Gummies stand out not only for their quality ingredients, but for their delicious flavor,” said Kimberly Vigliante, senior vice president of sales and marketing for Nature’s Truth. Herbs like Elderberry are notoriously difficult to mask in a gummy, but Vigliante says Nature’s Truth conducts extensive taste testing as well as quality and texture assessments on all its gummies to ensure the best consumer experience.
The award-winning Elderberry Gummies provide the equivalent of 400 milligrams of Sambucus Elderberry fruit extract, along with an excellent source of vitamin c and zinc, in each vegan-friendly serving, the company says. Over the latest 13 weeks, Elderberry has grown at double the category growth rate and is up 4.7%, the company says, citing Nielsen data. Nature’s Truth expects this trend to continue throughout the immune season.
Taste for Life is a digital and print publication that has been reporting on a range of health and wellness topics for more than twenty years. It explores various subjects to help people better themselves in the areas of diet and nutrition, supplements, healthy recipes, lifestyle practices, and more.
Each year, for its Immunity Essentials Awards, Taste for Life reviews the products and supplements that people may be drawn to during cold and flu season and creates a list of those it finds to be the most outstanding.
The brand’s previous Taste for Life award winners are:
- Ashwagandha Gummies, Back to School Essentials Award Winner, Stress Support category.
- Raw Flora Women’s Care Probiotic, Women’s Health Essentials Award Winner, Vaginal Health category.
- Magnesium Glycinate Gummies, Supplement Essentials Award Winner, Magnesium category.
