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BOHEMIA, N.Y. — Piping Rock Health Products LLC’s Nature’s Truth is once again the top-selling vitamin brand in independent pharmacy. This marks the fourth consecutive year Nature’s Truth has been No. 1, according to proprietary PAC data from HRG for the 52 weeks through September 30.
Nature’s Truth also remains the top brand in the independent pharmacy subcategories of single-letter vitamins; herbals and botanicals; specialty supplements; and mineral supplements, increasing its share in all four. Nature’s Truth’s share of vitamins and dietary supplements increased from 24% in 2023 to nearly 31% in 2024.
“Our commitment to innovation and creating unique, standout products is what drives our brand’s consistent growth year after year in the independent class of trade,” said Rich Scoza, vice president of customer development and strategic planning at Nature’s Truth.
The vitamin brand proudly services independent pharmacies through its wholesale partners, offering premium-quality supplements at exceptional value, complemented by tailored and comprehensive marketing programs.
Piping Rock Health Products was honored as a Top 10 Supplement Manufacturing Company of 2024 by Food Business Review and was featured on the cover of its special Supplement Manufacturing issue in July. Nature’s Truth received several Taste for Life Essentials Awards this year as well, for its great-tasting magnesium glycinate, ashwagandha, and elderberry gummies.
HRG partners with national and regional pharmaceutical wholesalers to supply category management and visual merchandising services to independent pharmacies across the country. To distinguish the top brands in the vitamin and dietary supplement category, HRG utilizes its proprietary PAC data, which combines drug wholesaler withdrawal data, nationwide sales data, and performance analytics, which is a strong indicator of independent drug store sales. Nature’s Truth earned the top spot in vitamins amd dietary supplements in 2021, 2022, 2023 and now again in 2024.
About Nature’s Truth
Founded in 2014 and based in Bohemia, N.Y., Nature’s Truth is a wholesale division of Piping Rock Health Products and a leading manufacturer of superior quality nutritional supplements. Backed by a team of experts with 50 years of experience in the industry, Nature’s Truth continuously innovates, develops, and delivers the best quality supplements and wellness products to retailers and consumers. For more information, please visit NaturesTruth.com.
About HRG
Hamacher Resource Group, Inc. improves results across the retail supply chain for product manufacturers, distributors, retailers, technology partners, and other industry organizations with data and analysis, shopper experience, brand development, fixture coordination, and retail communications solutions. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in greater Milwaukee and is a six-time recipient of Milwaukee Journal Sentinel’s Top Workplace. Visit Hamacher.com for more information.
