Table of Contents
ARLINGTON, Va. — NESCAFÉ is expanding its U.S. portfolio with its first-ever liquid concentrate line and newest innovation: NESCAFÉ Espresso Concentrate. Answering the growing demand for customizable and convenient at-home coffee, NESCAFÉ Espresso Concentrate easily dissolves in water or milk, delivering a simple way for coffee lovers to make a premium café-style, iced espresso-based beverage just the way they like it – all in a matter of seconds.
NESCAFÉ believes everybody deserves a deluxe espresso, and with NESCAFÉ Espresso Concentrate, all espresso enthusiasts need to do is pour it, mix it, hack it! There's no need for expensive equipment or overcomplicated brewing methods to enjoy the luxury of a coffee shop-style drink from home. See a creative espresso drink online and can't wait to try it? Make your own at home in seconds. Simply pour a shot into a glass filled with ice, mix it with water or milk, customize it to your heart's content, and voila – your daily iced mocha, macchiato or even cappuccino has just been hacked!
NESCAFÉ Espresso Concentrate is made with deliciously smooth 100% Arabica beans and is available in two bold and full-bodied variations, so at-home coffee connoisseurs can channel their inner barista and spark iced espresso creativity, any time of day:
- NESCAFÉ Espresso Concentrate Black, a rich and strong offering, providing the perfect canvas to mix in anything your heart desires.
- NESCAFÉ Espresso Concentrate Sweet Vanilla, a delightful blend of sweet and smooth, making every sip both comforting and oh-so satisfying.
"Though Gen Z and millennial consumers' tastes are ever-evolving, having cold, convenient, customizable, and café-quality coffee remains in demand," said Felipe Acosta, NESCAFÉ Senior Brand Marketing Manager. "Following our successful NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these needs is a top priority and NESCAFÉ Espresso Concentrate does exactly that. The brand's first-ever liquid espresso empowers consumer creativity and allows adventurous, modern coffee lovers to create café-style beverages in an instant – without any extra machinery and from the comfort of their home."
NESCAFÉ Espresso Concentrate comes in a 300 mL bottle (making approximately 20 cups of high-quality espresso when prepared as directed) and will be available at retailers nationwide starting in February.
