SUMMIT, N.J. – Kenvue, the maker of Neutrogena and OGX, is transforming the hair care landscape with innovations that redefine how consumers care for their scalp and hair. With 10 decades of skincare expertise now reimagined for the scalp, the company is advancing the “skinification of hair” by developing solutions that treat the scalp and strands with the same precision traditionally reserved for facial skin. By redefining scalp health as the foundation for stronger, healthier strands, consumers can embrace both premium product experiences and science-led results.
“Scalp care is not just a new trend – 82% of women believe that healthy hair growth starts with a healthy scalp,” says Andrew Stanleick, President of Kenvue Skin Health & Beauty, North America, Europe, the Middle East, and Africa. “With Neutrogena Hair Restore and OGX ProGrowth + Peptide, we are treating the scalp like skin – bringing advanced skincare to haircare – while also making premium aesthetics, fragrances and packaging accessible to all.”
The new Neutrogena Hair Restore and OGX ProGrowth + Peptide systems reflect a unified vision to advance the intersection of beauty and science. These dermatologist-designed and trichologist-developed innovations deliver comprehensive scalp-to-strand solutions, empowering consumers with accessible options that unite scalp health, hair repair, and science-led technology. While both systems are powered by peptides – recognized as a top 10 skincare ingredient –to support scalp health, each brand approached the use of key ingredients in a unique way to meet diverse consumer needs.
“Our latest innovations are grounded in a deep understanding of ingredient performance,” said Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue. “Years of experience in skincare helped us develop innovations that address a range of haircare concerns. With Neutrogena Hair Restore, we applied patent-pending skincare technologies to help create a stronger scalp barrier primed for regrowth, while OGX ProGrowth + Peptide brings skin repair science to life at the root – nourishing and revitalizing the scalp for visibly thicker, fuller hair.”
Neutrogena Hair Restore
Developed alongside dermatologists, Neutrogena® recently launched a five-product collection that uses proven skin-actives to advance the brand’s trusted skin science to where it matters most: your scalp. The Neutrogena® Hair Restore system focuses on advanced scalp health and long-term growth support.
• To reset and clear the scalp for growth, Neutrogena® Hair Restore features a Triple Action Scalp Cleanser that detoxifies in three ways: exfoliating dead skin cells, removing build-up and eliminating excess oil. The built-in scrub applicator targets the scalp directly, while gently massaging the scalp to help boost circulation.
• The line also includes the new Advanced Growth Support Serum, powered by patent-pending Micro-Peptide XP technology that activates within the scalp to restore hair density from the root, delivering up to 41% less shedding[iii].
• The brand is taking superior science a step further by launching its own clinical study on the new Hair Restore collection for advanced hair growth support.
• The collection is now available exclusively at Walmart, with expansion to additional retailers early next year.
OGX ProGrowth + Peptide
As the No. 1 hair repair brand, OGX introduces a trichologist-developed, growth repair system that gets to the root for visibly thicker, fuller hair. The OGX ProGrowth + Peptide system is a beauty-forward, instant results innovation that unclogs pores, hydrates the scalp and thickens strands from the root, in just one use.
• The first step in the treatment system targets the scalp as the source for natural hair growth. The ProGrowth + Peptide Shampoo has been formulated to include mandelic acid – a gentle exfoliator that safely removes buildup and is suitable for daily use.
• Powered by the 9% Long7vity Complex™, the new ProGrowth + Peptide Serum Click Pen delivers precise, targeted application to protect and fortify hair follicles. The fast absorbing, water-based formula reinforces the root in just one usev .
• The full system, including a new serum mist, nourishes the scalp and protects strands, delivering up to 3x fuller-looking hair when used together.
With new offerings from Neutrogena® and OGX, consumers gain unique, science-led solutions tailored to diverse hair and scalp needs. Both collections begin rolling out this fall, with nationwide availability in 2026. For more information, visit neutrogena.com and ogxbeauty.com.
