NEW YORK — Neutrogena is bringing its acne care portfolio directly to consumers with a one-day experiential event in New York City designed to educate shoppers about skincare while offering product samples, expert advice and interactive activities.
The science-backed skincare brand will host Clear Skin on the Go on Friday, Oct. 23, at Gansevoort Plaza in Manhattan’s Meatpacking District. The activation will run from noon to 5 p.m. and feature hands-on experiences aimed at helping consumers build personalized acne care routines.
The branded pop-up will showcase several products from Neutrogena’s acne care lineup through a series of interactive stations and educational demonstrations.
One of the centerpiece attractions, the Skincare Shelfie, will feature interactive vanities where visitors can learn about five acne care products, including Pink Grapefruit Foaming Scrub, Oil-Free Acne Wash, Evenly Clear Moisturizer, Sensitive Skin Acne Patches and On-The-Spot Acne Treatment. Guests will also be able to scan and shop featured products through Walmart.
Attendees will receive complimentary Neutrogena products and branded merchandise, including a tote bag and skincare samples, after exploring the experience. Visitors can also participate in a life-sized Plinko game for a chance to win additional prizes.
The event will also give consumers an opportunity to interact with Neutrogena skin scientists, who will provide product demonstrations, skincare education and acne care advice. A complimentary juice bar inspired by the brand’s acne care collection will round out the experience.
Clear Skin on the Go will take place at Gansevoort Plaza, 38 Gansevoort St., New York, NY 10014, on Friday, Oct. 23, from 12 p.m. to 5 p.m.
The activation is part of Neutrogena’s effort to connect directly with consumers while highlighting products designed to address a variety of acne-care needs.
