SKILLMAN, N.J. – Neutrogena, the No. 1 SPF brand in the United States, today announced the launch of two innovative sunscreen products powered by its proprietary CLOUD-TECH technology and featuring BEMT, the first new UV filter approved for use in U.S. sunscreen formulations in 27 years.
The new products, Neutrogena Ultra Sheer Daily Face Sunscreen SPF 70 and Neutrogena Clear Face Sunscreen SPF 60, combine advanced sun protection with lightweight, skincare-like textures designed to meet growing consumer demand for comfortable daily SPF wear.
“Consumers increasingly expect sunscreen to feel like skincare while delivering powerful protection,” said a Neutrogena spokesperson. “With CLOUD-TECH™, we’re combining breakthrough UV protection with innovative formulations that feel weightless, blend seamlessly and support healthy-looking skin.”
Introducing CLOUD-TECH
Inspired by the lightweight feel of popular K-beauty sunscreens, Neutrogena’s CLOUD-TECH technology pairs the newly approved BEMT UV filter with the brand’s trusted sunscreen science to provide:
- Comprehensive UVA/UVB protection: CLOUD-TECH™ combines BEMT with existing UV filters through Neutrogena’s proprietary Helioplex360™ technology for broad-spectrum sun protection.
- Weightless, invisible wear: Fast-drying formulas deliver a silky, soft-cloud finish that blends effortlessly into skin without a greasy or sticky residue.
- Added skincare benefits: Formulated with skincare ingredients including niacinamide, vitamin E and Neutrogena’s patented Micro-Peptide Technology to help address concerns such as visible signs of aging and acne-prone skin.
Product Highlights
Neutrogena Ultra Sheer Daily Face Sunscreen SPF 70
Designed for everyday wear, Ultra Sheer Daily Face Sunscreen SPF 70 offers maximum sun protection in an ultra-lightweight formula that feels 50% lighter on skin than leading sunscreens. The non-greasy, invisible finish layers smoothly under makeup and helps defend against free radicals with antioxidant protection.
Price: $16.99
Availability: Amazon.com beginning September 17, 2026
Neutrogena Clear Face Sunscreen SPF 60
Created specifically for acne-prone skin, Clear Face Sunscreen SPF 60 delivers weightless broad-spectrum protection while incorporating niacinamide and vitamin E. The non-comedogenic formula is designed to help maintain clear-looking skin without clogging pores.
Price: $16.99
Availability: Amazon.com beginning September 17, 2026
Availability
The new Neutrogena CLOUD-TECH sunscreen collection will be available exclusively on Amazon beginning September 17, 2026.
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