SADDLE BROOK, N.J. — Everwell Health, an industry-leading developer and marketer of proven, one-of-a-kind functional wellness ingredients, recently launched a new “Don’t Stop Moving” campaign. The campaign highlights the key pillars of mobility, emerging consumer trends toward proactive mobility support, and how Everwell Health’s Ingredients for Life can support the foundations of movement to keep them in balance. A new white paper and infographic cover the expanding mobility mindset and identify opportunities for brands to innovate with multi-functional mobility solutions aligned with consumers’ holistic wellness goals.
Demand for clinically backed mobility ingredients is robust and growing, as consumers increasingly prioritize health and wellness and living active lifestyles. According to proprietary research from Everwell Health, 69% of consumers state they expect mobility—including their joint and muscle health—will be a greater health need in 2030. As mobility support becomes an essential component of more consumers’ daily wellness routines, brands have an opportunity to expand beyond joint health and address mobility as a whole.
Everwell Health’s new campaign highlights four foundational pillars of mobility: muscle health, joint comfort and function, healthy blood flow, and bone health. Together, these four pillars work as a system in balance to promote free and comfortable movement, maintain posture, and support a life in motion. A weakness in one pillar can compromise the whole system.
“Mobility is a universal need across every life stage and is central to consumers’ shared aspirations to leading a vibrant and active life,” said Jordan Miller, vice president, Marketing, Everwell Health. “Our new campaign reinforces the idea that mobility extends beyond just joint health, and is a holistic system encompassing four distinct health areas empowering individuals to move freely. Our white paper highlights the generational differences in how consumers approach mobility and the mobility benefits of greatest importance. Younger consumers, including Gen Z and millennials, are shifting the conversation toward proactive mobility supplements that complement their active family and athletic lives, while Gen X and baby boomers continue to value products that support their desires for independence, longevity, and everyday movement and strength.”
“This campaign also emphasizes the updated brand identity of our ingredient, Celadrin, better reflecting its relevance for the modern mobility consumer,” added Miller. “Celadrin has been a trusted ingredient for more than 20 years and studied for its joint and skin health benefits. We've reimagined the heritage and legacy of Celadrin as a new plant-derived advancement, heroing its unique combination of cetylated fatty acids which help support full-spectrum mobility so consumers can stay active at every stage of life.”
Everwell Health’s ingredient portfolio targets key areas that make up the foundation for daily movement and lifelong mobility. Each ingredient offers unique, clinically supported benefits offering brands the ability to create tailored supplements that meet specific consumer mobility needs. Everwell Health ingredients that support mobility include:
Celadrin – A unique combination of plant-derived cetylated fatty acids that power a triple-level cellular action to support key mechanisms contributing to long-term joint comfort and movement. Supported by decades of safe use and scientific research on cetylated fatty acids, Celadrin works inside and out with the body’s natural processes to promote comfortable, fluid movement.
MyoVera – A patented muscle and strength optimizer that promotes muscle protein synthesis and supports muscle growth, strength, and overall performance.
Nitrosigine – Delivers a bioavailable form of arginine shown to rapidly boost the body’s nitric oxide production, helping promote healthy blood flow and feelings of energy without caffeine. It supports oxygen and nutrient delivery to working muscles to improve performance and endurance.
DeltaGold – A premium, plant-based tocotrienol ingredient that delivers a high concentration of delta- and gamma-tocotrienols. It supports heart, metabolic, and bone health.
“Everwell Health provides one-of-a-kind, proven Ingredients for Life developed to address the foundational pillars of mobility and keep them in balance,” added Miller. “As consumers shift away from single-ingredient supplements toward multifunctional benefits, brands can leverage our science-backed ingredients to formulate products that deliver comprehensive mobility support beyond joint health.”
Click here to download the infographic and white paper to learn more about how Everwell Health can align with growing demand for mobility support.
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