SADDLE BROOK, N.J. — Everwell Health, an industry-leading developer and marketer of proven, one-of-a-kind functional wellness ingredients, recently released a new interactive report titled “Vitality From the Inside Out,” sharing insights on the growing importance of vitality and healthspan as interconnected and in-focus ways consumers measure their quality of life. Today’s proactive consumers are prioritizing not only longer lives, but living healthy for longer. The report examines what it actually means to age well and how brands can develop products that support vitality, empowering consumers to stay active, capable, and engaged at every stage of life.
According to the NIQ “2025 Global Health & Wellness Trends” report, 70% of global consumers proactively manage their health, while 57% prioritize “aging well” more than they did five years ago. With more consumers making healthy aging a priority and looking inward for wellness support, cellular function has emerged as a new avenue for promoting how we look, feel, and perform. This growing focus is reflected across the industry, as the launches of cellular health supplements—such as those positioned toward mitochondrial health—have accelerated, experiencing 50% year-over-year growth from 2024 to 2025.
“Consumers are increasingly looking to support their healthspan—they want to make the most of their years and continue doing the activities that they love throughout their life,” said Jordan Miller, Chief Marketing Officer, Everwell Health. “Our new report underscores the idea that longevity isn’t just about adding years to life, but about adding a higher quality of life to those years. As we age, gradual decreases in energy, physical performance, cardiovascular function, sexual health, and cognitive performance may occur before people even realize what is happening inside. Inefficient cellular function and decreasing nitric oxide production can contribute to this decreased vitality. That is why Everwell Health developed this report to spotlight how our ingredients work through an important, yet less visible area of our health, helping consumers maintain vitality longer into their lifespans. We believe cellular function represents the next chapter in wellness, and our ingredients can help brands answer the call for proactive healthy aging support, so consumers live their fullest lives.”
In the new interactive report, Everwell Health discusses how changes in cellular function and nitric oxide production may affect what consumers experience as they age. The report also provides insight into how these age-related biological changes are key factors connected to shifts in vitality and highlights opportunities to help support vitality through supplementation with clinically studied, functional ingredients from Everwell Health.
“VitaliG, formerly known as GG-Gold, is a first-of-its-kind ingredient that we recently rebranded to better reflect its unique role in supporting healthy cellular function and vitality,” added Miller. “VitaliG™ is a novel source of geranylgeraniol (GG) extracted from the annatto plant. Our body produces a form of this special compound on its own, but the concentrated, active form found in VitaliG helps ensure a proper supply that the body uses to support key cellular functions, allowing us to thrive.”
The report also highlights Nitrosigine, Everwell Health’s patented ingredient that has been shown to help boost nitric oxide production. The body’s ability to produce nitric oxide naturally declines with age, making supporting healthy levels important to help maintain energy, physical performance, cognitive function, and healthy aging.
Everwell Health’s clinically studied ingredients and their unique mechanisms offer consumers a way to support their vitality from the inside out. These ingredients help brands develop wellness products reflecting the growing focus on longevity, optimized healthspans, and cellular energy and function:
• VitaliG – Based on its established biological role, GG supplementation may help to support healthy cellular function, cellular signaling, and communication, with exploratory research with VitaliG suggesting it may help maintain healthy testosterone levels in men with low testosterone.
• Nitrosigine – Promotes nitric oxide production to help support cardiovascular function, men's sexual health, vigor, and vitality
“As the wellness industry and the definition of healthy aging continue to evolve, Everwell Health remains committed to advancing ingredient innovation grounded in science,” added Miller. “Our portfolio provides formulators with the trusted ingredients they need to create differentiated products that meet the evolving ways consumers look to support their health and wellbeing both today and into the future.”
Download the interactive report to learn more about how Everwell Health’s science-backed ingredients can meet rising consumer demands and help support healthy aging and vitality.
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