New launch from TheraTears targets dry, screen-fatigued eyes

TARRYTOWN, N.Y. — TheraTears has added two new additions to its portfolio: TheraTears Eyelid Cleansing Wipes and TheraTears Dry & Tired Preservative Free Lubricant Eye Drops. The innovative solutions are designed to support everyday eye comfort with gentle cleansing and dry eye relief for consumers experiencing screen-related eye fatigue.

TheraTears Eyelid Cleansing Wipes

Formulated for gentle everyday use, the new Eyelid Cleansing Wipes support lids and lashes as part of a daily eye care routine.

Key Benefits include:

•               Gently removes irritants that can aggravate dry eye symptoms

•               Cleanses eyelids and lashes to support ongoing comfort

•               Can be used daily, with a non-stinging formula

•               Helps soothe and refresh eyes with every application

•               Convenient, on-the-go format that’s wrapped individually (do not flush)

TheraTears Dry & Tired Eye Preservative Free Lubricant Eye Drops

Created for consumers experiencing dryness related to digital device use, eye strain, and long days on screens, Dry & Tired Eye lubricant eye drops offer hydrational day comfort in a preservative-free formula.

Key Benefits include:

•               Contains 2X the hydrating ingredient*

•               Relieves dryness from screen fatigue and eye strain

•               Provides all day soothing comfort

•               Formulated without preservatives, making it suitable for sensitive eyes

•               Available in convenient single-use vials

*vs. TheraTears original preservative-free lubricant eye drops

TheraTears is an ophthalmologist created brand and offers a family of dry eye solutions that restore eyes’ natural balance.

TheraTears Eyelid Cleansing Wipes and TheraTears Dry & Tired Eye Therapy Lubricant Eye Drops is available at major retailers nationwide, including Amazon, Walgreens, and Walmart.