WHIPPANY, N.J. — One A Day, the trusted multivitamin and supplement brand backed by more than 80 years of nutritional science, today introduced One A Day Kids Multi with Iron, a gummy multivitamin uniquely formulated with 12mg of iron per serving—more than any other leading kids’ multivitamin gummy currently available. The launch comes as new survey data reveal a widespread concern among parents over picky eating habits that may leave children missing key nutrients, such as iron, which is critical for healthy growth and development.
The new multivitamin is part of One A Day’s new Kids line, which includes three targeted gummy formulations designed to support children’s overall wellness, immune function, brain development, and digestive health. Each offering provides nutritional support in a kid-friendly, chewable format with natural fruit flavors and no artificial sweeteners or high fructose corn syrup.
A national survey of 1,000 U.S. parents of children ages 4–10, commissioned by One A Day, found that:
- 66% say their child refuses meals at least once per week
- 54% report their child mostly eats snacks instead of full meals
- 51% worry that these habits may affect their child’s growth and development
“Through my work with families, I’ve seen firsthand how common iron deficiency can be in kids—especially those with selective eating behaviors,” said Dr. Jessica Andrade, board-certified pediatrician and partner for the One A Day Kids launch. “A daily multivitamin gummy with iron is an easy, tasty way to help fill nutritional gaps that might otherwise go unnoticed.”
The three products in the new One A Day Kids line include:
- Kids Multi with Iron Gummies – Contains 12mg of iron per two-gummy serving, delivering two-thirds of the recommended daily value.
- Kids Multi with Probiotic Gummies – Includes 1 billion CFUs of the clinically tested Bacillus subtilis DE111® probiotic to support gut health alongside essential vitamins.
- Kids Multi Gummies – A broad-spectrum multivitamin with 9 key nutrients in orange, raspberry, and cherry natural flavors.
“As a brand committed to supporting families at every life stage, we’re proud to offer a kids’ multivitamin that meets both nutritional needs and real-life parenting challenges,” said Lisa Perez, General Manager, Nutritionals at Bayer and mother of three. “With the new Kids line, including our standout gummy with iron, parents now have an easy solution to support their kids’ healthy development—even during the picky phases.”
All One A Day Kids Gummies are made without artificial sweeteners, high fructose corn syrup, dairy, eggs, fish, or shellfish. They’re available at major retailers nationwide and online.
For more information about the new One A Day Kids line, visit www.OneADay.com.
Note: The Food and Drug Administration has not evaluated these statements. This product is not intended to diagnose, treat, cure, or prevent any disease.
