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STAMFORD, Conn. — This week Poland Spring is launching its new TV spot, “Just What’s Refreshingly Real” takes place in nature where it all begins, and focuses on what its fans in the Northeast are looking for.
“Poland Spring has been around since 1845 and the brand has such a strong connection with our fans that we felt the best way to introduce our sparkling water was to embrace our heritage and values,” said Rosa Veliz, brand manager for Regional Spring Water Brands. “Product source is as important to our consumers as it is to us. There are a lot of new sparkling water brands out there creating a lot of hype, but we believe in real, simple ingredients, like 100% natural spring water – not image or gimmicks.”
“We’ve got five brands in other parts of the country, so look for our TV spots and digital content from our other Regional Sparkling Spring Water brands – Deer Park in the mid-Atlantic and South, Zephyrhills in Florida, Ozarka in the Southwest, Ice Mountain in the Midwest and Arrowhead in California. she explained.“
She added its new sparkling water comes in 10 great flavors and is made with real spring water, natural flavors and added bubbles with no calories, sugars, sweeteners or colors. You can find it at most retailers or get it delivered by ReadyRefresh, where available.
You can view the new commercial on YouTube at www.youtube.com/user/polandspringbb