TORONTO — NielsenIQ (NIQ) has launched its Product Insights (NPI) solution in Canada, expanding access to one of the industry’s most comprehensive product attribution tools. The rollout brings retailers, manufacturers, and innovators new visibility into consumer preferences and product attributes, helping them adapt to evolving demand.
NPI fuses NIQ’s market measurement expertise with Label Insight’s deep attribute data, covering more than 550 product attributes spanning claims, certifications, ingredients, and lifestyle factors. The solution enables Canadian businesses to better understand consumer motivations, monitor their competitive positioning, and identify opportunities for growth.
“Canadian consumers are increasingly driven by transparency, sustainability, and health-conscious choices,” said Mike Ljubicic, Managing Director of NIQ Canada. “With NPI, brands and retailers can now tap into granular product-level insights to meet these evolving expectations and drive smarter innovation.”
The Canadian launch is part of NIQ’s broader global expansion, which has extended NPI to 25 new markets. Key features include:
- Unmatched Attribute Depth: Over 550 attributes, including Natural & Organic, Clean Label, Diets & Lifestyle, ESG Sustainability, and more.
- Stated & Qualified Attribution: Captures both on-package claims and inferred attributes based on regulatory analysis.
- Localized Insights: Includes Canadian-specific origin claims such as “Made in Canada” and “Product of Canada,” helping brands showcase local pride.
- Cross-Category Coverage: Available for both Food & Beverage and Beauty & Personal Care, with tailored attribute packages for each sector.
- Strategic Advantage: Enables competitive benchmarking, trend validation, R&D support, and white space identification.
NPI is available through NIQ Discover, offering seamless integration into existing NIQ databases and analytics.
For more details, visit www.niq.com/product-insights.
