NEW YORK — The North American prebiotic fiber market is set to climb steadily through 2031, driven by consumer demand for gut health, functional foods, and sugar reduction strategies, according to new data from Valuates Reports.
Globally, the prebiotic fiber sector is expected to grow from USD 1.78 billion in 2024 to USD 2.3 billion by 2031, at a CAGR of 4.05%. In this outlook, North America remains one of the most mature markets, supported by widespread use of digestive health supplements, functional beverages, and clean-label nutrition products.
Key Growth Drivers in North America
- Gut health boom: U.S. and Canadian consumers are increasingly linking the microbiome to overall wellness, boosting demand for fibers such as inulin, FOS, and GOS.
- Functional beverages: Prebiotic-enriched drinks, from dairy alternatives to teas and energy blends, are gaining popularity among younger consumers seeking convenient, science-backed nutrition.
- Sugar reduction push: With concerns about obesity and diabetes rising, manufacturers are turning to chicory root–derived inulin and other fibers that serve as natural sweeteners while enhancing digestive health.
- Aging population: Preventive healthcare and senior nutrition products are fueling the inclusion of prebiotics in supplements and clinical nutrition shakes.
Market Players and Positioning
Leading global suppliers such as Beneo, Sensus, Ingredion, Kerry Group, and FrieslandCampina have a strong presence in North America, where they are expanding their product portfolios to serve both mainstream consumers and niche wellness markets. Personalized nutrition, clean-label sourcing, and plant-based formulations are viewed as key differentiators.
Competitive Outlook
Analysts point out that while Asia-Pacific will be the fastest-growing region, North America remains an influential and profitable market because of high consumer spending on wellness products and a sophisticated retail and e-commerce environment. The region’s focus on innovation in functional foods and beverages is expected to maintain growth momentum into the next decade.
