LOS ANGELES – O Positiv Health, the makers of the #1 Vaginal Probiotic nationwide, is now available at Walmart and Walmart.com in the Vitamins and Supplements aisle and the Digestive aisle. This launch marks O Positiv's third major retail expansion in under 6 months – following strong debuts at Target in 2023 and CVS earlier this year–and reinforces the brand's mission to make their products more accessible than ever, supporting women from their first period to well beyond their last.
O Positiv's partnership with Walmart will enable the brand to broaden its reach and raise awareness about women's health concerns that have been historically overlooked. Backed by a team of board-approved doctors, O Positiv's extensive product range is dedicated to addressing issues related to hormonal, vaginal, digestive, urinary, menstrual, and menopausal health, empowering women to take charge of their health and live happier lives.
"Launching at Walmart is about more than expanding our retail presence—it's about meeting women where they are and making meaningful progress toward normalizing conversations around their health," said Brianna Bitton, cofounder of O Positiv. "By bringing our products to the world's largest retailer, we're increasing access to solutions for hormonal and vaginal health that have historically been ignored—and continuing our commitment to change the way women care for their bodies."
O Positiv will be located in the vitamins and supplements aisle and the digestive aisle at 2,067 Walmart stores, offering nine of their best-selling products below:
- URO Vaginal Probiotic, $31.99 - #1 Vaginal Probiotic in the US1, supports healthy vaginal odor, vaginal pH, and vaginal flora
- FLO PMS Relief Gummy, $34.99 - #1 PMS Relief Gummy in the US2, helps alleviate hormonal bloating, mood swings, and cramps
- FLO Ovarian Support Capsule, $34.99 – Supports hormonal balance and helps ease irregular or painful periods
- MENO Menopause Relief Gummy, $42.99 - #1 OBGYN-recommended menopause relief gummy in the US3, helps target hot flashes, night sweats, mood swings, and occasional sleeplessness
- MENO Menopause Relief Capsule, $42.99 – Targets hot flashes, mood swings, and night sweats
- MENO Vaginal Moisture Supplement, $31.99 - Supports healthy sexual function, vaginal moisture, arousal, and mood
- URO Urinary Tract Capsule, $31.99 - Promotes urinary tract health & comfort, helps flush your urinary tract and supports normal urinary frequency
- URO Whole Body Probiotic, $31.99 – 3-in-1 formula for gut, skin, and oral health
- URO Prebiotic Fiber, $24.99 – Supports healthy weight, bowel regularity, and good gut bacteria
This expansion also reflects the growing demand for targeted women's health solutions at mass retail—signaling a broader shift in how and where women access care and positioning O Positiv as a key player in shaping the future of the category.
