HARRISBURG, Pa.– To mark the start of National Bargain Hunting Week, Ollie’s Bargain Outlet released results from a survey of nearly 60,000 Ollie’s Army loyalty members. The data shows that inflation remains a key factor in purchasing decisions, with consumers increasingly turning to discount stores, scrutinizing prices, and buying in bulk when they find strong savings opportunities.
"This survey confirms what we see in our stores every day. Families are looking for ways to stretch every dollar, and they trust Ollie's to deliver Real Brands! Real Bargains!," said Eric van der Valk, president and CEO of Ollie's. "We're proud to help them save their hard-earned money without sacrificing the brands they know and love."
2026 Shopper Survey Highlights:
- 85% are extremely or very concerned about inflation and rising prices.
- 84% say inflation has at least moderately impacted their household finances.
- 88% say bargain finds are absolutely essential or very important to their household budget.
- Survey respondents feel inflation the most when purchasing groceries, gasoline, household essentials, clothing and shoes, and dining out.
- With customers looking to maximize value, they are shopping Ollie's frequently for savings on regular prices and brand names for less.
- Customers' favorite categories when shopping Ollie's are food and candy, seasonal, housewares, and health and beauty.
- 82% always or often tell friends and family when they find a great deal.
"Great bargains are meant to be shared. More than eight in ten shoppers tell friends and family when they find a great deal, and we're proud to celebrate those savings every day at Ollie's, the official destination of National Bargain Hunting Week," said van der Valk.
National Bargain Hunting Week runs Aug. 10th- 16th. As the official destination of the celebration, Ollie's invites shoppers to discover its famous Good Stuff Cheap® with brand name merchandise at up to 70% below the fancy stores' prices every day. For more information about Ollie's, visit www.ollies.com.
