ORLANDO, Fla. – Once Upon a Coconut, the premium coconut water brand known for great-tasting hydration and its commitment to giving back, is supporting Breast Cancer Awareness Month 2026 with the return of its limited-edition pink can featuring its Premium Coconut Water and benefiting National Breast Cancer Foundation, Inc. (NBCF). From October 1 through December 31, purchases of Once Upon a Coconut's limited-edition pink cans will support NBCF's mission of early detection, education, and services for women and families affected by breast cancer. The limited-edition cans will be available at OnceUponACoconut.com and select retailers nationwide.
The campaign follows Be the Change Day on September 29, an annual company tradition rooted in a belief at the heart of Once Upon a Coconut: meaningful change starts with action. Each year, the company gives employees the day to step away from their everyday work and dedicate their time to making a difference in their communities. It reflects the brand's larger commitment to making a positive impact part of its business, rather than treating it as a separate initiative.
"Giving back is deeply personal to me, and it has been part of the heart of Once Upon a Coconut from the beginning," said John Chiorando, CEO of Once Upon a Coconut. "My daughter Nina's battle with cancer changed our family and company forever. She taught us what courage looks like, how much kindness matters, and how precious our time with the people we love truly is. Being able to honor her by helping other families facing cancer means more to us than we can put into words. As our company grows, our hope is that we can help more families feel supported, cared for, and a little less alone during the hardest days of their lives."
The brand's Breast Cancer Awareness Month campaign is a natural extension of that commitment. Through its partnership with NBCF, Once Upon a Coconut is turning an everyday purchase into an opportunity to support the organization's work to provide help and inspire hope to those affected by breast cancer. The initiative builds on the company's broader commitment to creating positive impact, which includes donating 10 percent of Once Upon a Coconut's profits from every case sold to nonprofit organizations.
Professional basketball player and Once Upon a Coconut ambassador and investor Sophie Cunningham helped bring early visibility to the initiative in August, carrying the limited-edition pink can during Pink for Purpose Night.
The limited-edition pink can featuring Once Upon a Coconut's Premium Coconut Water will be available October 1 through December 31, 2026, at select retailers nationwide and at OnceUponACoconut.com while supplies last.
To learn more about Once Upon a Coconut and its commitment to giving back, visit OnceUponACoconut.com. To learn more about National Breast Cancer Foundation and its programs, visit NationalBreastCancer.org.
