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Pampers to support NICU families with athlete Allyson Felix

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Pampers will donate up to one million preemie diapers to NICUs across the country in collaboration with U.S. Track & Field legend, 11-time Olympic medalist, and mother Allyson Felix.

From July 2, 2024, through September 2, 2024, Pampers will donate one Pampers Preemie Swaddlers diaper to Children’s Miracle Network hospitals for every purchase of a Pampers Swaddlers Huge Pack at Walmart, up to one million diapers.

Allyson Felix

After an emergency cesarean section at 32 weeks pregnant, Felix’s daughter spent a month in the NICU. Felix has partnered with Pampers to tell her NICU story, encouraging others to share their own experiences and support NICU families with a purchase of Pampers at Walmart.

“My daughter’s arrival was a big moment for us as a family, but it was also a time of uncertainty. In the NICU, she spent her first days and weeks separated from me as we both embarked on our own health journeys after birth,” said Allyson Felix. “For many families, the NICU is just another hurdle they have to clear before crossing the finish line and settling in at home. It’s a time when parents and their baby need to feel love and support, so I’m proud to be partnering with Pampers at Walmart to help NICU families across the country.”

In 2016, after more than 10,000 hours of research, Pampers launched a hospital-exclusive diaper designed for premature babies as small as one pound. As the #1 choice of U.S. hospitals and the diaper recommended by 95% of NICU nurses, Pampers has provided support to parents of premature babies since the 2002 launch of a diaper made specifically for premature babies.

“As preemies face the biggest challenge of their lives in the NICU, it’s important that we do what we can to help simplify their stay, and providing specially designed diapers is a small way that we can support them,” said Marty Vanderstelt, father of two and SVP, North America Baby Care at P&G.

You can learn more about Allyson Felix’s NICU journey and her Pampers partnership in this video. To support NICU babies across the United States this summer, visit your local Walmart store to purchase Pampers diapers or shop online at


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