NEW YORK — Particle, a men’s grooming brand focused on science-backed personal care products, has expanded into brick-and-mortar retail with the launch of its Gravité Cologne at more than 500 CVS locations nationwide. Available beginning Aug. 21, National Men’s Grooming Day, the $89 fragrance marks Particle’s first national retail placement and a significant growth milestone for the brand.
The CVS rollout follows Particle’s recent partnership with golf legend Rocco Mediate and reflects the company’s broader strategy to make its premium grooming products more accessible to consumers. Known for its high-performance solutions designed specifically for men, Particle is now bringing its products directly to shoppers across the country through one of the nation’s largest retail chains.
“A little over seven years ago, Particle began as a personal passion project with a simple goal: to give men better grooming options designed specifically for them,” said Ayal Ebert, CEO and co-founder of Particle. “Today, it’s incredibly rewarding to see the brand available at a major retailer like CVS, bringing our products to even more men nationwide. As we continue to grow, we’re proud to help men elevate their everyday grooming routines with products that reflect their individuality and personal style.”
To build on the partnership, Particle plans to introduce an exclusive Gravité Gift Set at CVS in November. The set, featuring special packaging and a dedicated in-store Particle display, will include both Gravité Cologne and Gravité Deodorant, giving CVS customers another way to experience the growing men’s grooming brand.
