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WASHINGTON — The Pharmaceutical Care Management Association (PCMA) announced Tuesday the launch of a seven-figure advertising campaign that will run nationwide over the next ten months, including digital and television advertising. The campaign will educate policymakers and the public on the critical value of America’s pharmacy benefit companies and proactive policy solutions the industry is supporting to lower prescription drug costs for patients.
JC Scott
“Pharmacy benefit companies play a critical role working every day to secure savings, enable better health outcomes and support access to quality prescription drug coverage for patients,” said PCMA president and CEO JC Scott. “PCMA’s new educational campaign highlights the irreplaceable value of America’s pharmacy benefit companies and builds on our commitment to supporting an affordable future for patients by promoting solutions to increase competition as the best way to address the root cause of high drug prices.”
See the first two ads airing as part of PCMA’s new campaign here:
Learn more about public policy solutions that would promote competition in the prescription drug market and effectively lower prices for patients HERE.
Learn more about how pharmacy benefit companies are helping patients HERE.
