Pepsi Prebiotic Cola and Drybar give the getting-ready ritual a fresh twist

PURCHASE, N.Y. – Getting-ready has always been part of the fun: time with girlfriends, turning on a favorite playlist, a beverage in hand and a few moments to yourself before whatever comes next. And while schedules are fuller and free time may feel harder to find these days, that moment is more important than ever. It may look like a blowout before dinner, a sip before mahjong night or a few minutes to reset before heading out.

Starting today and throughout September, Pepsi Prebiotic Cola and Drybar Shops are refreshing the getting-ready ritual and celebrating that moment across 200 Drybar shops nationwide. Throughout the month:

• All guests can enjoy complimentary Pepsi Prebiotic Cola in Original Cola and Cherry Vanilla flavors during appointments.
• All guests can take home an offer to stock up their fridge or bar cart with 30% off Pepsi Prebiotic Cola on Amazon from September 1 through October 31 with code PEPSIPREGAME.
• New Drybar clients who use code PEPSIPREGAME when booking online will receive a $30 Blowout. 

Since hitting store shelves earlier this year, Pepsi Prebiotic Cola has offered a new way to enjoy the refreshing taste of Pepsi, with functional ingredients and less sugar. Together with Drybar, Pepsi is bringing that refreshment into a familiar getting-ready moment guests already know and love, making a little time to yourself feel even more enjoyable.

"With Pepsi Prebiotic Cola, we set out to give people another way to enjoy the Pepsi taste they love – one that reflects how they're thinking about beverages today," said Sara Garner, Senior Director, Marketing, Pepsi. "Drybar is the perfect partner because the blowout is already part of how so many guests get ready for what's next. Together, we're pairing a reimagined take on Pepsi Cola with a getting-ready ritual people already love, giving this moment of prep a refresh that feels fun and elevated. Few things feel more iconic than a fresh blowout and a cold Pepsi in hand."

"Fall is when everyone's calendar fills back up, and time for yourself is usually first to go. That's exactly why our clients book – a blowout can be the moment before a big night, or it can be the whole event. Enjoying a Pepsi Prebiotic Cola in the chair makes it feel like a treat instead of an errand," said Michelle Devore, Chief Marketing Officer, WellBiz Brands.

*The Pepsi Prebiotic Cola x Drybar program will be available to guests receiving services at participating Drybar shops nationwide throughout September, while supplies last.

Discounted price available to new Drybar Shops customers only and applies exclusively to the Blowout service (all other services and add ons excluded). Must book online and enter PEPSIPREGAME code at the time of online booking to be eligible for the discounted Blowout. Subject to appointment availability. Taxes and tips extra. May not be combined with other promotions.