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CINCINNATI — Procter & Gamble Co. and its home cleaning brands have teamed up with Rite Aid Corp. and the Pittsburgh Steelers’ Antonio Brown to give consumers a chance to win a trip to Super Bowl LI.
In a video released Monday on Rite Aid’s YouTube channel and Brown’s Facebook page, the NFL wide receiver calls on fans to take part in a “cleaning dance-off.” On a home-inspired soundstage, and set to a beat, Brown — with a Swiffer cleaner in hand and backup dancers behind him — shows viewers how to make cleaning entertaining. Finally, Brown challenges people at home to “show me your best cleaning dance moves.”
To enter, consumers share videos on social media of their performances using the hashtag #AntonioDanceContest. Brown will choose a winning dancer to send with his or her family to Super Bowl LI at NRG Stadium in Houston.
“With holidays right around the corner, we know shoppers are stocking up on products to keep their homes clean for guests and gathering,” stated Eric Rose, brand manager for P&G. “Dancing while cleaning has long been a universal consumer behavior, so we thought it would be fun to reward our most creative shoppers that tackle cleaning in style.”
Consumers can get the official rules and learn more about the contest by visiting their local Rite Aid store or going to Riteaid.com/AntonioDanceContest on the drug chain’s website.
“I celebrate every touchdown with a dance,” commented Brown, who has appeared in “Dancing with the Stars” on ABC-TV. “I want fans everywhere to have as much fun at home as I do in the end zone.”
