Phil Simms joins Particle as new brand ambassador

NEW YORK — Particle has tapped NFL icon Phil Simms as its newest brand ambassador, naming the two-time Super Bowl champion the face of its flagship Particle Face Cream, a 6-in-1 anti-aging skincare product for men. Simms spent all 15 seasons of his NFL career with the New York Giants, leading the franchise to a Super Bowl XXI victory and earning MVP honors before launching a long and successful broadcasting career that made him one of football’s most familiar voices.

Through the partnership, Simms will help promote a simple, streamlined approach to men’s grooming and healthy aging. He will appear in a new Particle Face Cream marketing campaign spanning television and digital platforms, encouraging men to take an uncomplicated approach to looking and feeling their best.

“Phil is exactly the kind of person we want representing Particle,” said Ayal Ebert, CEO and Cofounder of Particle. “He’s accomplished, confident, authentic, and someone millions of men have known and trusted for decades. Particle was built for men who want to look their best without making personal care complicated, and we couldn’t think of a better person to help us deliver that message.”

For Simms, that straightforward approach to personal care is a big part of what made the partnership a natural fit.

“I’ve always believed that taking care of yourself matters, whether you’re preparing for a football game, stepping into a broadcast booth, or just going about your everyday life,” said Simms. “What I like about Particle is that they make it simple. You use one product, it does what it’s supposed to do, and you get on with your day. That makes sense to me.”