AZUSA, Calif. — Physicians Formula has kicked off an online photo contest for the launch of its new Eye Booster lash line.
The cosmetics company said Thursday that the Eye Booster collection includes the new 2-in-1 Lash Boosting Eyeliner + Serum and 2-in-1 Night Lash Boosting Serum (clear), featuring a high-tech formula that enhances the appearance of lashes while providing the instant definition of a liquid eyeliner in one step.
According to Physicians Formula, the Signature Lash Boosting complex targets the base of lashes where it’s most effective in providing nutrients, and after two weeks over 75% of women saw longer, fuller lashes.
To highlight this "boost" in lash appeal, Physicians Formula is launching the Lash Boost Camp contest on www.MyPFBeauty.com asking fans to "show off" their before-and-after photos using Eye Booster for the chance to win prizes, including a grand prize weekend for two at a resort spa. Three runner-up winners will receive a $250 gift card from Lululemon Athletica.
Consumers can sign up for the contest at the MyPFBeauty.com microsite, which also can be accessed through a link on www.PhysiciansFormula.com and links on Physicians Formula’s Facebook, Twitter and YouTube pages. Participants then upload their before-and-after lash photos. Vote and get votes entries will be available for voting by the public as soon as they are posted. Voting ends on May 13.
