MIDDLEBURG HEIGHTS, Ohio – Compass Health Brands has announced that Picklebalm, the breakthrough pain relief solution specifically formulated for pickleball players, is now available at select CVS stores nationwide. This landmark retail partnership represents a major milestone for the innovative product, which launched direct-to-consumer just five weeks ago.
The CVS launch brings Picklebalm to physical retail for the first time, making the specialized recovery solution accessible to players at select CVS locations nationwide.
"We are thrilled to partner with CVS in launching Picklebalm" said Matt Caddell, Director of Sales, Drug Channel at Compass Health Brands. "CVS continues to be a leader in bringing innovative products to consumers with unique store formats that are a perfect fit for the Picklebalm brand introduction."
Unlike traditional pain relief products, Picklebalm was developed specifically for pickleball's unique strain patterns. The proprietary C.A.L.M. formula combines Cucumber Seed Extract, Arnica, Lidocaine (4%), and Menthol for fast-acting, targeted relief. The distinctive blue and green packaging and refreshing green tea and sage scent appeal to players who want their pain relief to reflect their active lifestyle.
The CVS rollout includes Picklebalm's complete product line:
- Pain Relief Balm Stick (1 oz) - Hands-free, mess-free application
- Pain Relief Roll-On (3.3 oz) - Convenient roller applicator
- Pain Relief Cream (4 oz) - Massage-in formula for intensive relief
All formulations are fast-absorbing, non-greasy, and sweat-proof without affecting grip or performance.
The partnership comes as pickleball participation has increased 222.5% over three years, now boasting more than 48 million players nationwide. This growth creates unprecedented demand for specialized recovery products.
"This retail partnership validates the massive, underserved market of active adults who need better solutions," said Tony West, SVP of Retail at Compass Health Brands. "CVS's commitment to innovation made them the perfect partner for this launch."
The CVS launch follows successful rollouts on picklebalm.com and Amazon.com. Compass Health Brands plans additional retail partnerships throughout 2025 to make Picklebalm available wherever pickleball player's shop.
