DELRAY BEACH, Fla. – The global plant-based supplements market is projected to grow from USD 27.52 billion in 2025 to USD 42.27 billion by 2030, at a compound annual growth rate (CAGR) of 9.0%, according to a new report by MarketsandMarkets. This growth reflects a significant shift in consumer health and wellness preferences, especially in the United States, where interest in clean-label, science-backed, and sustainably sourced health products transforms how supplements are bought and sold.
U.S. consumers are increasingly seeking specialized plant-based health solutions, moving well beyond traditional multivitamins and protein powders. Supplements designed for weight loss, hormonal balance, mental well-being, and stress relief are gaining popularity, with a growing emphasis on personalized wellness. The demand for innovative formats like powders, gummies, and capsules continues to grow, fueled by expectations for convenience and variety.
Retailers, including pharmacies, respond to this trend by expanding their offerings of transparently labeled products made with natural and ethically sourced ingredients. With increased availability in health food stores, pharmacies, and supermarkets, plant-based supplements are becoming more accessible.
Within the plant-based segment, protein supplements are expected to account for a significant portion of the market, especially in the U.S. Consumers are turning to alternatives like pea, rice, hemp, and soy proteins, which offer high nutritional value and are often enriched with amino acids. As flexitarian and vegan lifestyles become more common, and fitness and weight management remain top priorities, plant-based protein options are gaining traction across a wide demographic.
The report identifies the adult age group (18–64 years) as a key driver of market demand. In the U.S., this population is increasingly proactive about health and wellness, choosing natural solutions to enhance immunity, energy, stress management, and overall well-being. With a growing awareness of lifestyle diseases such as obesity and diabetes, more adults are turning to plant-based supplements as part of a holistic approach to preventive care.
This group also values chemical-free and clean-label products, aligning with the broader U.S. trend toward plant-based diets and sustainable living. Their openness to evolving food and health habits makes them a major audience for plant-based nutritional solutions, particularly through digital channels that support online research, comparisons, and reviews.
The growth of e-commerce and direct-to-consumer models has significantly boosted plant-based supplement sales in the U.S. Shoppers are leveraging online tools to learn more about ingredients, explore brands, and read customer feedback. Subscription services and influencer marketing are further enhancing brand loyalty and repeat purchases. As U.S. consumers continue to prioritize health, convenience, and sustainability, these retail strategies are set to become even more influential.
The report profiles major companies in the space, including Abbott (US), Herbalife Ltd. (US), NOW Foods (US), Gaia Herbs Farm (US), Nordic Naturals (US), ProCaps Laboratories, Inc. (US), and Sunwarrior LLC (US)—many of which already have strong retail and pharmacy distribution networks across the United States.
With U.S. consumer interest in plant-based wellness showing no signs of slowing, pharmacy retailers are well-positioned to tap into this expanding market. By offering trusted, transparent, and effective plant-based products and leveraging physical and digital retail strategies, U.S. pharmacies can play a central role in meeting the evolving needs of health-conscious shoppers.
For more information or to download the full report, visit MarketsandMarkets.
