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SHELTON, Conn. — Based on an insight that today’s consumers experience an influx of “extra” – from numerous ads, product offerings and even personalities – so much that society has invented internet slang: #Extra. To poke fun at these overly extra moments in a spoof-like-spirit (i.e. tampons auto-ejecting in rose-colored bathrooms), Playtex Simply Gentle Glide recently launched a digital short featuring actress and comedian D’Arcy Carden demonstrating that when it comes to tampons, simple is all you need.
“It’s funny how extra things have gotten in everything – from diet crazes, new technology and apps launching seemingly every day, even down to the fem care category. I don’t need a tampon to balance my flora, I need one to absorb my period flow and I love that Playtex Simply Gentle Glide is reminding women to get back to the simple things,” said D’Arcy Carden.
Relaunching in June, the Playtex Simply Gentle Glide line offers the same safe, gentle and reliable care the brand is known for, now with a clear applicator free from colors, dyes and BPA. Every ingredient in the product is rigorously evaluated to provide protection that women can trust.*
“We felt it was time to speak to our customers with a fresh take on the current conversation happening around feminine care,” said Devon Driscoll, brand manager at Playtex Simply Gentle Glide. “This campaign heroes simplicity and is a reminder to simplify our lives a bit – because, at the end of the day, women want a tampon that is safe, gentle and reliable, and that’s what we offer.”
To watch the video, click here: https://www.youtube.com/watch?v=vsS3pQ9S1og&feature=youtu.be,
To follow D’Arcy Carden on Instagram @darcycarden, and the brand at https://www.facebook.com/PlaytexSGG/.
