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POP! Gourmet to bring America’s favorite ranch to the salty snack aisle

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SEATTLE — POP! Gourmet, a leader in innovative snack food products, announced today the launch of Hidden Valley Ranch Seasoned Popcorn and Hidden Valley Ranch Seasoned Wavy Potato Chips in an effort to bring America’s favorite ranch flavor to salty-snack lovers across the U.S.

With the love of salty snacks and ranch flavor on the rise, POP! Gourmet views its exciting partnership with The Hidden Valley Food Products Company as the answer to delivering tasty new options to snack fans, while building category leadership for the company.

“Hidden Valley is the latest addition to our portfolio of unexpected, premium flavors. Our new Hidden Valley Ranch seasoned Popcorn and Chips offer consumers a bold, yet familiar flavor we know they’re already craving on foods beyond salads. That passion, mixed with our quality popcorn and chips product, is sure to exceed expectations,” said James Jang, executive vice president of operations at POP! Gourmet.

POP! Gourmet created these new products to offer Hidden Valley fans a new way to enjoy their favorite ranch flavor.

“Ranch-enthusiasts nationwide should be very excited. We carefully crafted Hidden Valley Ranch seasoned Popcorn and Chips to embody the delicious Hidden Valley Ranch flavor. Every bite explodes with the classic ranch taste that people everywhere love so much,” added Jang of POP! Gourmet.

Hidden Valley Ranch seasoned Popcorn and Chips are available today in select major conventional grocery outlets, warehouse outlets and other retailers and will be rolling out nationwide this fall.



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