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Pop-Tarts launching new Pop-Tarts Pretzel

Kellogg’s Pop-Tarts will launch early next year the Pop-Tarts Pretzel, a new product that combines the sweetness of Pop-Tarts Toaster Pastries with the slight saltiness of a pretzel crust. Pop-Tart Pretzel comes in two flavors: chocolate and cinnamon sugar.

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BATTLE CREEK, Mich. — Kellogg’s Pop-Tarts will launch early next year the Pop-Tarts Pretzel, a new product that combines the sweetness of Pop-Tarts Toaster Pastries with the slight saltiness of a pretzel crust. Pop-Tart Pretzel comes in two flavors: chocolate and cinnamon sugar.

“Pop-Tarts is always ingeniously creating new ways to enjoy familiar, loved foods,” said Joe Beauprez, marketing director, Pop-Tarts. “With the debut of Pop-Tarts Pretzel, we’ve fixed a snacking staple, and added two more delicious options to our line-up of flavors.”

“A craveable flavor combination perfect for any time of day, Pop-Tarts Pretzel puts sweet and salty together in a way that’s nothing short of crazy good – and everything fans of the delicious toaster pastries never knew they always wanted,” said the company.

Pop-Tarts Pretzel lands in stores nationwide in January 2020.

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