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BATTLE CREEK, Mich. — This June, Pop-Tarts is offering two tasty twists on a popular dessert: Frosted Chocolate Cupcake and Frosted Confetti Cupcake.
Frosted Chocolate Cupcake is a brand-new flavor to satisfy any chocoholic, akin to the classic sweet treat. Frosted Confetti Cupcake was last on shelves in June 2017 and is the second-most requested flavor to return to the Pop-Tart flavor lineup.
The new Pop-Tarts Cupcake flavors offer a delicious treat for any time of day – at breakfast to snacking, any way you want – toasted, frozen or straight out of the foil.
“At Pop-Tarts, we love to give fans the flavors they love most, and our research shows that over 50% of our fans eat Pop-Tarts as a snack,” said Joe Beauprez, director of marketing for Pop-Tarts. “We reimagined the classic dessert in Pop-Tartform, giving our devoted fans more opportunity to enjoy this delicious, sweet treat any time of the day.”