NEW YORK — Bclean Enterprises Ltd. has launched prean, a new spray that enables consumers to turn a piece of toilet paper into a moist cleansing wipe.
The New York-based company said that prean, pronounced "preen," is slated to hit store shelves at Duane Reade later this month and become available at a handful of other retailers in early 2011.
According to Bclean, prean is is dye-free, alcohol-free and dermatologist-tested and can be misted on any brand of bathroom tissue to give users "a cleaner, fresher wiping experience."
The cleansing spray’s emollient-based formulation is anhydrous, so it won’t tear or disintegrate toilet paper like water does, the company said. Also, prean is enhanced with natural ingredients including vitamin E, jojoba, wheat germ, sweet almond and tea tree oil, which has long been known to provide positive skin benefits.
And unlike moist wipes, prean won’t dry out, is 100% flushable and doesn’t clog the toilet or septic system, Bclean noted. The 0.34-fluid ounce travel size also stashes discreetly away in a purse, pocket or briefcase, and both the 3.4-fluid ounce home size and 0.34-fluid ounce travel size are approved for aircraft carry-on, the company said.
Dr. Albir Layyous developed the patent-pending formulation for prean when he was approached by a friend who wanted a better clean during restroom use, something more than dry toilet paper alone could provide, according to Bclean. The company pointed out that prean is an ideal product for the millions of consumers who are not satisfied with dry toilet paper alone and that, with $5.7 billion spent annually on toilet paper in the United States, prean addresses an unmet consumer need.
