STOCKHOLM — A large Tier 1 North American grocery retailer has signed an agreement with Pricer’s partner JRTech Solutions for the cloud-based platform Pricer Plaza, which allows for in-store automation and communication.

The rollout of Pricer Plaza and electronic shelf labels within the initial 50 stores is expected to be completed by the end of 2024. This installation by one of the largest grocery chains in North America with over 1500 grocery and pharmacy stores, is the first large-scale full-store deployment of four-color labels in North America.

“After one year of thorough testing with a pilot installation, we are thrilled by the trust from this leading retailer. It underscores our commitment to transforming the retail experience through cutting-edge technology, enhancing both operational efficiency and customer satisfaction. We look forward to supporting them with our in-store solutions in their digital transformation journey,” says Mats Arnehall, chief commercial officer at Pricer.

“JRTech Solutions has worked extensively with our client over the last year to prove the value, capability and scalability of both our Pricer technology and our suite of deployment solutions. Doing so not only involved digitally transforming our client’s promotional business rules through the use of our latest SmartTAG four-color labels but providing the capability of utilizing our labels in a way that will allow for both ongoing and future operational efficiencies,” says Diego Mazzone, president & CEO at JRTech Solutions.

The value of the contract is approximately 90 MSEK but does not include Pricer Plaza and technical support, and will be included in Pricer’s order intake for the second quarter of 2024.