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CINCINNATI — Procter & Gamble’s Puffs facial tissue brand has partnered with the Dress for Success organization to provide beauty makeovers for women across the country.
For the campaign, announced Wednesday, Puffs is hosting a community on its Facebook page where people can share their inspiring words on how they put their best face forward every day.
Through October 12, a tab on the Puffs Facebook page will allow people to upload their inspirational quotes, tips and stories on how they put their best face forward every day. As fans submit their tip, Puffs will donate $1 per upload to Dress for Success Worldwide.
Also with each entry, fans will be entered into a sweepstakes to win one of 60 Procter & Gamble beauty baskets as well as a grand prize trip to New York City for a beauty makeover.
Each submission will be hosted on a gallery within the tab where Puffs fans can gain confidence through the inspiring words of others in their community. The brand will post weekly themes to spark ideas, but fans are encouraged to post their own quotes, tips or stories that show support of the Puffs Facebook community and the women of Dress for Success.
Dress for Success, a global nonprofit organization, promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
"Like Puffs, Dress for Success aims to help women get a fresh new start in both work and in life," stated Laura Dressman, Puffs communications manager. "We’re proud to partner with such an uplifting organization and hope fans everywhere engage in the motivating tips on our Facebook page to help us honor the beauty in all women."
Throughout the program, Puffs and Dress for Success will also host local events in Chicago and San Francisco, as well as a finale event in New York City, offering Dress for Success clients in attendance wardrobe and beauty makeovers.
"Dress for Success helps provide women with the tools they need to succeed both personally and professionally," commented Joi Gordon, CEO of Dress for Success Worldwide. "Through this exciting new partnership with Puffs, our women will receive the confidence they need to put their best face forward as they re-enter the workforce."
