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NEW YORK – To reflect the expanded scope and increased impact of its evolving business model, Racher Press Inc., publisher of Chain Drug Review and Mass Market Retailers, has changed its corporate name to retailmediaIQ.
The company in recent months has significantly augmented its capabilities to better meet the needs of its audience and business partners. Building on its traditional strengths in print publishing and industry events, retailmediaIQ is developing state-of-the-art capabilities in digital media, research, custom projects, and consumer outreach.
“We have already built out a lot of these new media platforms to accelerate the short-and long-range growth plan for the iconic Chain Drug Review and Mass Market Retailers brands,” says Jeffrey Friedman, president of retailmediaIQ. “We are the only company that provides comprehensive coverage across the grocery, mass, drug, value, club, and specialty retail markets. The additional tools enable us to respond to the needs of our audience and advertisers in multiple ways, while focusing on continuing to drive the strongest networking connections in the industry.”
retailmediaIQ’s strategy positions the Chain Drug Review and Mass Market Retailers websites, new newsletters, and other digital assets as the primary means of delivering breaking news, while the print publications adopt a more analytical approach to major developments in the retail and CPG businesses. Those assets are complemented by a robust lineup of events that bring retailers and suppliers together; research projects with respected analysts and consulting firms, and consumer-facing initiatives exemplified by plans for a pop-up store in New York City to highlight recent innovations from CPG brands.
“As part of the growth strategy, we are not only informing and educating our audience about the latest products and technologies but helping our advertisers build distribution and velocity off the shelf,” Friedman says. “Our new name reflects our complete 360-degree media coverage of retail, as well as our steadfast focus on educating the industry about best practices and trends to help companies navigate their business.”
He adds that retailmediaIQ’s goal is to generate a tenfold increase its business over the next five years by continuing to help customers and audiences meet their strategic objectives.
The one thing that won’t change is the company’s decades-long commitment to being the go-to source for reliable reporting and thought leadership on developments which shape an industry that touches every American consumer.
For more information, please contact jfriedman@retailmediaiq.com
