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GRAND RAPIDS, Mich. — Ranir, a global leader in private label and branded consumer oral care products, has received CVS Health’s “Outstanding Partner for Store Brand” Award. The award recognizes Ranir’s effort to bolster CVS Health Brand oral care offerings with the introduction of several new products, an interactive in-store merchandising program and an ongoing commitment to collaboration and driving sales growth.
As an industry leader in the health and self-care product space, CVS’s “Outstanding Partner for Store Brand” Award spotlights partners that go above and beyond by demonstrating best practices and excellence related to store branded products.
Ranir was chosen for the award within a category that included hundreds of store brand suppliers and competitors.
“Ranir’s purpose is to deliver millions of affordable, healthy smiles each day, and we are honored to be recognized by CVS for our partnership and commitment,” said Mark McCumby, senior vice president of sales and trade marketing for Ranir. “It is retail partners such as CVS that allow us to deliver on our purpose. We develop store brand programs with all the effort and creativity we’d apply to our own Brands.”
In considering Ranir for this year’s award, CVS noted its partnership with the American Dental Association (ADA) and Ranir’s role in bringing that program to life with on-package promotion on CVS-branded power toothbrush items.
“This achievement was a total company-wide effort,” said David Valedofsky, regional vice president, sales at Ranir. “This is a proud moment for the company because a program of this scale requires employees from around the globe to contribute in some manner.”
Today, Ranir provides more than 60 unique product items for CVS’s store brand oral care lines, including power toothbrushes, floss and more. As the company continues to grow, it’s able to further its commitment to bringing value to its customers and treating store brands as its own.
