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TRENTON, N.J. — RB has kicked-off their Healthy You, Healthy Planet recycling initiative by partnering with international recycling leader TerraCycle. Designed to help achieve RB’s global commitment to support a more sustainable future, including the reduction of product packaging and eliminating waste through innovation, the RB Health & Nutrition Recycling Program was created to collect, process and make
all health and nutrition packaging nationally recyclable.
As part of the initiative, the RB Health & Nutrition Recycling Program will accept packaging waste not only from RB products, but from any brand of vitamins and supplements, upper respiratory, sexual health & well-being, as well as infant formula & child nutrition, personal care and foot care including:
- Vitamins, minerals and supplements packaging (Ex: MegaRed and Airborne): blister packs, tubes, bottles, cans, boxes, caps and lids
- Sexual health and well-being packaging (Ex: K-Y and Durex): tubes, bottles, wrappers, cans, boxes, caps and lids
- Cough, cold, flu, sore throat, and nasal care packaging (Ex. Mucinex and Delsym): bottles, tubes, spray bottles, blister packs, caps and lids
- Infant formula and child nutrition packaging (Ex: Enfamil): tubs, bottles, wrappers, cans, boxes, cap, and lids
- Personal care and foot care packaging: tubes, bottles, caps, lids, and other plastic packaging
Participation in the program is easy; simply sign up for the RB Health & Nutrition Recycling Program at terracycle.com/rb-health and mail in the packaging waste using the prepaid shipping label. Once received, TerraCycle will clean and melt the collected product packaging into hard plastic that can be remolded to make new recycled products. As an added incentive, for every shipment of packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice.
The launch of the free recycling program comes at an especially relevant time – as the weather gets colder, we find ourselves in peak cold and flu season. In fact, every year, adults have an average of 2-3 colds—with children having even more—and last year’s flu season turned out to be the longest in a decade for the United States. While symptoms of these illnesses can be alleviated using a variety of over the counter (OTC) cold, cough and flu products, like Mucinex, their packaging leaves the planet with 55 million pounds of previously non-recyclable plastic every year. That’s equivalent in weight to nearly 5,000 elephants!
“Health products help stuffy noses, hungry babies, joints and brains, and even complexions. But for all the good health and nutrition products do for consumers, their packaging leaves the planet with millions of pounds of non-recyclable plastic per year, and RB wants to help stop that,” said Nitish Kapoor, executive vice president, RB North America Health Brands. “That’s why we’re teaming up with TerraCycle to provide millions of consumers with the ability to recycle all health and infant nutrition packaging for free. Because RB knows that healthy consumers deserve a healthy planet.”
“Since our founding, TerraCycle has made it our objective to ‘Eliminate the Idea of Waste’ by recycling the unrecyclable and diverting waste from landfills and local communities,” said Tom Szaky, TerraCycle chief executive officer. “By accepting all brands of health and nutrition packaging and not just their own, RB is truly rising to the occasion and combating the single use packaging epidemic.”
RB Health & Nutrition Recycling Program is open to any interested individual, school, daycare, fitness facility, healthcare office, office, or community organization. To learn more about RB’s global commitment to support a more sustainable future visit www.rb.com/US. For more information on TerraCycle’s innovative recycling programs, visit www.terracycle.com.
