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HERSHEY, Pa. — Hershey Co. has launched Reese’s Spreads, a combination of chocolate and peanut butter flavors in spreadable form.
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Hershey said Wednesday that Reese’s Spreads, based on the Reese’s Peanut Butter Cup, will appeal to consumers because it can be "enjoyed on any food, anytime, anywhere."
Reese’s Spreads will enable consumers to create new snacking experiences by adding its distinct peanut butter and chocolate flavor to just about any snacke, ranging from toast, waffles and apples to bananas, pretzels and vanilla wafers, according to the company.
"Reese’s Spreads offer an authentic Reese’s experience to fans who are looking for delicious snack options throughout the day," stated Daren Russ, brand manager for food and beverage enhancers at Hershey. "Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese’s Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese’s brand."
Reese’s Spreads are available nationwide at food, mass, drug and convenience stores in 13-ounce jars that retail for $3.89.
Hershey added that Reese’s Spreads complement the Hershey’s Spreads line of chocolate spreads, available in three varieties: chocolate, chocolate with almond, and chocolate with hazelnut.
