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HERSHEY, Pa. – They said it couldn't be done, but Reese's has perfected perfection once again with its new Reese's Chocolate Lava Big Cup. The new dessert-inspired offering provides Reese's fans with a rich experience in the form of an extra layer of ooey-gooey, chocolatey filling. Don't worry, we won't judge if you're about to start drooling.
Expanding on the success of Reese's Caramel Big Cup, Chocolate Lava adds a decadent, delicious, and uniquely combined new product to the brand's fan-favorite product portfolio. Emulating the decadence of the center of a chocolate lava cake, the new offering gives a rich and gooey eating experience that complements the iconic chocolate and peanut butter combination that fans know and love.
To ensure that Reese's Chocolate Lava Big Cup got the BIG welcome it deserves, the brand created the ultimate visual feast, Mt. Reese's – a CGI chocolate and peanut butter lava volcano. The virtual creation of chocolate and peanut butter lovers' dreams brings the decadence of the latest addition to the Big Cup line to Mount Rainier for fans to celebrate the fire new product on social media. Did somebody say, "eighth wonder of the world?!"
"On the heels of last year's Reese's Caramel Big Cup launch, we felt the excitement that erupted for the extra layer in our big cup line and wanted to give our fans a delicious experience beyond the everyday," said Melissa Blette, senior brand manager, Reese's, "Reese's Chocolate Lava Big Cup delivers a satisfying treat that helps fans experience a unique, tasteful adventure through its decadent chocolate lava layer."
Starting in August, Reese's Chocolate Lava Big Cup will be available in standard and king sizes at retailers nationwide.
