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NEW YORK — PLMA’s 2023 Annual Private Label Trade Show will provide a good look inside the booming beauty industry. Exhibitors will introduce the latest innovations in cosmetics; fragrances; skin, nail and hair care; men’s grooming and much more.
Peggy Davies
Themed “The Store Brands Phenomenon,” the show will be held November 12-14 at the Donald E. Stephens Convention Center in Chicago. With more than 1,500 exhibiting companies and 5,000 individuals expected to attend, the show is the largest event for store brands in North America.
“The private brand beauty business is glowing,” PLMA president Peggy Davies said. Dollar sales of private brand beauty products increased 5% to $3.6 billion in all outlets for the 52 weeks ending June 18, 2023, vs. the same period the prior year, according to Circana.
Among the many segments experiencing double-digit dollar sales growth: women’s fragrances soared 83% to $77.7 million; facial cosmetics, up 26% to $34.4 million; and lip cosmetics, 19% to $18.1 million.
“Exhibitors at PLMA’s Annual Private Label Trade Show will offer an array of on-trend beauty and cosmetic products to help retailers differentiate and better compete in this flourishing business,” said Davies.
The announcement comes at a time when retailers in all channels are glamming up their private brand product skin care, hair care, cosmetic and related assortments with new lines and partnerships with beauty influencers.
Among many other examples:
- Dollar General hosts an annual Days of Beauty event with a series of seminars and tutorials from beauty influencers. Foundation, lip gloss, moisturizer and nail polish are among the many beauty products in Dollar General’s “Believe” line.
- Drug store chain Rite Aid has launched RYSHI, a new and exclusive collection of beauty and personal care products, featuring cleaner ingredients and a price point of under $20. Vegan eye lashes, body wash, eyelash curlers and nail polish remover are among the products in the line.
- Target introduced “fine’ry” fragrances.
- Bath & Body Works has grown its men’s category with new private brand skincare and beard care products.
- Beauty tools and other supplies are also getting more shelf space. Kroger, for instance, sells Kroger-brand cosmetic sponges, while Albertsons has its Signature Care tweezers.
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When it comes to all things non-food, the PLMA Show represents one-stop shopping for the country’s retail buyers. It’s the only CPG event that covers all non-food grocery categories. Along with beauty and cosmetics, there will be pet care, personal and self-care, household and laundry, OTC pharmaceuticals, vitamins and supplements, paper and plastics, kitchenware, general merchandise, among other categories located in the South Hall.
In addition, the show features shelf-stable groceries; beverages; fresh, frozen and refrigerated products; organic; and foodservice products throughout the show floor.
For more information on PLMA’s 2023 “The Store Brands Phenomenon” Private Label Trade Show, contact PLMA at +1 212 972-3131, emailinfo@plma.com or visit plma.com.
