NEW YORK — On Thursday, October 9, 2025, at 3:00 p.m. EST, retailmediaIQ will host a live webcast examining how retailers, manufacturers and healthcare partners can better serve a growing Medicare Advantage population. The webcast is sponsored by Kenvue, Kroger and Soda Health.
The 60-minute session, titled “Unlocking Medicare Advantage’s Full Potential: How Retailers and Manufacturers Can Better Serve a Growing Patient Population,” will feature three leaders at the forefront of retail health innovation: Julie Fleischer, chief experience officer at Soda Health; Ali Kell, strategy manager for health and beauty care merchandising at Kroger; and Craig Gates, director of customer development at Kenvue.
Why Medicare Advantage matters
Medicare Advantage plans aren’t just another form of insurance — they are a powerful tool to improve access, outcomes, and affordability for millions of Americans. Retailers and manufacturers are uniquely positioned to play a more impactful role in delivering on that promise.
The roundtable will examine the growing influence of Medicare Advantage and its implications for the future of healthcare access in the United States. Key discussion points include:
- Why Medicare Advantage matters — and its role in shaping the future of healthcare delivery.
- How leading retailers and manufacturers are aligning around its value.
- Opportunities for strategic collaboration to better support beneficiaries.
- The role of data and consumer insights, including perspectives from Soda Health, in driving more thoughtful engagement.
Expert speakers from across the industry
Julie Fleischer, Chief Experience Officer at Soda Health, brings over two decades of experience across health and wellness, customer acquisition, insights, and marketing. She has held leadership roles at Weight Watchers, Kraft Foods and Encantos, and has been recognized by Forbes as a Top Entrepreneurial CMO and by Adweek as a Sustainability Star.
Ali Kell, Strategy Manager for Health and Beauty Care Merchandising at Kroger, leads initiatives supporting key health programs for the retailer, including benefit card acceptance and GLP-1 access. She has over 11 years of experience with Kroger in category management, consulting, and loyalty strategy.
Craig Gates, Director of Customer Development at Kenvue, has nearly 20 years of experience within the J&J/Kenvue organization, spanning finance, marketing and customer development. He currently oversees the CVS Self Care, Baby, and Wound Care teams and has led significant category growth and talent development within the company.
Event details
Date: Thursday, October 9, 2025
Time: 3:00 p.m. Eastern Daylight Time
Duration: 1 hour
Topic: Unlocking Medicare Advantage’s Full Potential
