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CAMP HILL, Pa. — Rite Aid Corp. said it has become the first pharmacy retailer to accept Apple Pay as a form of payment online.
Rite Aid said Thursday that customers using Apple devices can now shop the approximately 12,000 items available at RiteAid.com and use Apple Pay to make their purchase.
To use the digital payment tool, customers click on the Apple Pay button at checkout, and the transaction will be processed similar to the way that Apple Pay purchases are handled in-store.
“Mobility is critically important to our customers and patients. With our transactions growing on smartphones every week, adding Apple Pay, the most popular digital wallet, will be a welcome enhancement,” David Abelman, executive vice president of marketing at Rite Aid, said in a statement.
“More than half of all visitors to RiteAid.com use their mobile device, and the majority of our customers use their iPhone,” he noted. “By accepting Apple Pay as a form of payment online, we’re staying true to our promise of making it easy and convenient for our customers to shop at Rite Aid.”
Rite Aid began accepting Apple Pay at all of its stores in August 2015. At the time, the drug chain said it started accepting Google Wallet mobile payments and would accept Google’s upcoming Android Pay. Tap-and-pay credit and debit cards also can be used at Rite Aid store checkouts.
