PHILADELPHIA — Rite Aid is selling its remaining assets, including the brand, website domain, private label brands, and loyalty data, to be sold by Hilco Global. Previously, in a bankruptcy-related deal, CVS Pharmacy acquired many physical stores and prescription files from former Rite Aid locations.
Remaining assets for sale include:
- Brand and intellectual property: The Rite Aid brand, including the brand name, domain (RiteAid.com), and private label brands such as Ryshi, PawTown, Refreshery, and Tugaboos are being sold.
- Loyalty data: Certain "front-end" loyalty data is also part of the sale.
- Management: Hilco Global is managing the sale, with bids due by October 31, 2025, and an auction possibly on November 6, 2025.
CVS Pharmacy completes acquisition of Rite Aid assets nationwide
Company wraps up conversion of 63 former Rite Aid and Bartell Drugs stores in the Pacific Northwest and hundreds of prescription file buys across 15 states.
Bill Schiffner
