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EAST HANOVER, N.J. – The RITZ Brand announced the launch of its newest flavor innovation: Hot Honey. This new flavor is sure to excite taste buds everywhere and stand out among the increasingly popular swicy (sweet + spicy) snack offerings.
With a familiar, flaky texture and a rich, hot honey taste, RITZ Hot Honey crackers serve as a creative base for endless toppings. The mix of buttery-flavored richness combined with fiery sweetness provides a great way to spice up any occasion.
"We're always looking for new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that's both bold and delicious," said Steven Saenen, RITZ Vice President of Marketing. "The sweet heat profile brings a unique twist to our classic cracker, and we can't wait for people to try it!"
RITZ Hot Honey is the brand's latest innovative foray into spicy flavors, but not the first. The news comes on the heels of the recently announced RITZ Bits Spicy Queso and last year's introduction of RITZ Toasted Chips Sweet Habanero. For those looking to add more heat to their snack cabinet, RITZ Hot Honey crackers will be available in 13.7oz boxes at major food retailers nationwide, along with the full suite of the RITZ brand's spicy offerings.
