AUSTIN, Texas — Rugiet, a men’s health care platform, today announced its designation as the official men’s Rx partner for the Detroit Pistons. The partnership marks the franchise’s first-ever collaboration in men’s health and the first branded placement at the top of the Pistons’ backboard.
“Partnering with the Detroit Pistons gives Rugiet a powerful platform to lead an important conversation around men’s health and its impact on performance,” said Mike Apostal, CEO of Rugiet. “Whether it’s competing on the court or showing up in everyday life, Rugiet helps men take a more active role in their health.”
Since 2018, Rugiet has been a leader in men’s health after launching its first-of-its-kind 3-in-1 erectile dysfunction treatment, Ready, designed to support both mind and body. The brand has since expanded its offerings to a multitude of health areas from sexual health to hair loss and weight management, providing a more comprehensive and holistic approach to care.
“We’re pleased to welcome Rugiet to our growing list of partners,” said Rob Croll, Senior Vice President of Corporate Partnerships and Engagement for the Detroit Pistons. “As the organization’s first men’s health partner, this collaboration reflects our commitment to promoting overall wellness and meaningful conversations around men’s health for our fans and community throughout the season and beyond.”
