CHICAGO – As apple emerges as one of the season's fastest-growing flavor trends, RXBAR is giving consumers another nostalgic way to enjoy the warm and cozy flavors of fall. Available for a limited time beginning this August, the brand is introducing its first new seasonal flavor in more than four years, RXBAR Nut Butter & Oat Apple Pie, alongside the return of fan-favorite RXBAR Pumpkin Spice 12g Protein Bar.
RXBAR Nut Butter & Oat Apple Pie taps into consumers' appetite for comforting, feel-good flavors with a limited-edition bar inspired by one of fall's most beloved desserts. Made with whole grain oats, cashews, egg whites and wildflower honey, RXBAR Nut Butter & Oat Apple Pie features notes of cooked apples, warm cinnamon and delicate pastry. Each bar contains 10g of protein and is a good source of fiber, delivering the signature chewy-crispy texture fans expect from RXBAR Nut Butter & Oat.
And, the season wouldn't be complete without the return of RXBAR Pumpkin Spice 12g Protein Bar, one of the brand's most popular limited-time flavors since its debut in 2015. Made with simple ingredients including cinnamon, pumpkin, cloves, egg whites, dates and nuts, it delivers 12g of protein per serving and a taste of fall in every bite.
"Certain flavors have the power to instantly transport us, bringing back memories of gathering in the kitchen, sharing homemade desserts and embracing everything we love about fall," said Regina Cabrera, Senior Brand Manager at Mars Snacking. "With new RXBAR Nut Butter & Oat Apple Pie and the return of RXBAR Pumpkin Spice 12g Protein Bar, we set out to capture that sense of warmth and nostalgia in these satisfying snacking options made with simple, recognizable ingredients."
RXBAR Nut Butter & Oat Apple Pie joins the brand's growing Nut Butter & Oat line, which combines soft-rolled oats, nut butters, egg whites and honey with simple ingredients and 10g of protein per serving. Existing flavors include Honey Cinnamon Peanut Butter, Dark Chocolate Peanut Butter and Blueberry Cashew Butter.
RXBAR Nut Butter & Oat Apple Pie and RXBAR Pumpkin Spice 12g Protein Bar will be available at retailers nationwide beginning in August for a limited time. Apple Pie will be offered in single bars (MSRP $2.79) and five-count boxes (MSRP $11.99). Pumpkin Spice will also be available in single bars (MSRP $2.79) and five-count boxes (MSRP $11.99). For more information, visit RXBAR.com or follow the brand on social media @RXBAR.
