LOS ANGELES — Sally Beauty is celebrating color in a big way with the debut of a one-day pop-up experience and tentpole campaign dedicated to creativity, self-expression, and all things hair and nail color.
As a longstanding authority in anything and everything color, Sally Beauty created COLORfest to give consumers more ways to discover products, learn from experts, and experiment confidently with color. The campaign is designed to celebrate self-expression while helping beauty lovers better understand what colors work for them and how to achieve their desired look at home. By bringing education, product discovery, and hands-on experiences together, Sally Beauty aims to make professional level color knowledge more accessible to everyone.
To bring the campaign to life, Sally Beauty will host a one-day pop-up at The Grove in Los Angeles on March 14th from 10 am - 10 pm, inviting beauty lovers to step into an interactive environment dedicated to creativity and color exploration.
The event is free and open to the public, welcoming guests of all ages to explore and experiment with hair and nail color in a fun and hands-on environment. What they are offering:
- Prize Wheel
- Entry Arches
- Giveaway Bar
- Free tote bag & product takeaways while supplies last
- Photo Moment
- Cotton Candy Cart
- Color Analysis Station
- Product Display
- Glam Bar
- Festival Inspired Furniture & Décor
