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Sally Beauty unveils CHI Professional Color for retail and professional customers

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DENTON, Texas — Sally Beauty announced Friday a new retail-exclusive partnership with Farouk Systems on CHI professional color.

CHI Chromashine

Retail and professional customers of Sally Beauty Supply will be able to purchase products from two professional lines of CHI color, in more than 2,000 stores nationwide and online at  Farouk Systems has a deep heritage among hair color and care professionals and is well-known as the leader in ammonia-free and PPD-free color.

The product partnership will launch in late October, with more than 2,000 stores receiving the product throughout October and November.  CHI Ionic Shine Shades were developed with ceramic and far-infrared technology that provides maximum color penetration for brilliant radiance. In addition, Sally Beauty is excited to offer its expert colorists CHI Chromashine, which was specifically developed for the hair color artist looking to further expand her creativity through color mixing and formulation.

“As the largest retailer of professional and at-home hair color, Sally Beauty takes great pride in continuing to expand our offerings with the addition of CHI professional color,” said Aaron Alt, president of Sally Beauty. “As part of our continuing transformation, we are focused on bringing new high quality, professional-grade products at a great value to both our retail and professional customers.”


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